“You’re going to have to have an over-the-top strategy for fans to watch beyond just MLBtv. That’s why getting revenue deals done with Apple and with NBC for Peacock is important. You start building up audiences on those platforms and training them to watch there."

The Boston Red Sox are the first team in Major League Baseball to offer viewers a streaming broadcast service featuring in-market games. Jon Cohen, Frequency’s Senior Vice President of Business Development and Distribution, talked to Front Office Sports about the implications of the launch of NESN 360, which will stream Red Sox and Boston Bruins games.