Cineuropa asked media entrepreneur Blair Harrison, who is also the CEO of Frequency, a leading video software-as-a-service (SaaS) platform for connected TV, to comment on the latest figures provided by Omdia’s report and talk through the reasons behind the huge disparity.

“There are fundamental differences between TV markets in the USA and in Europe, and this is the main reason behind the disparity. Many European countries have long-established and robust free TV services, while the USA has traditionally been a saturated pay-TV market with very little free TV usage,” Harrison explained.