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Behind Disney+’s Ad Pivot: A Drive for Streaming Profits

Article

March 9, 2022

The Hollywood Reporter

In bolting on a sponsor-supported tier, the Hollywood giant not only is focusing on subscriber acquisition but improving profit margins while also doing something its advertising partners have long coveted.

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Behind Disney+’s Ad Pivot: A Drive for Streaming Profits

Behind Disney+’s Ad Pivot: A Drive for Streaming Profits

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