PokerGO Turns To Frequency To Expand FAST Channel Presence

Press Release
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July 26, 2022

Frequency Studio Enhances Pluto TV Channel with Content Mix of PokerGO’s VOD Library and Live Tournament Action

Los Angeles and Las Vegas (July 26, 2022)With the 2022 World Series of Poker now in the books, Frequency, the top cloud-based video SaaS platform powering linear channels for content providers across the globe, today announced a partnership with PokerGO®, the world’s largest poker content company and streaming service. Frequency will deliver PokerGO’s extensive VOD library in addition to powering its live content on Pluto TV.

The growth in poker popularity was on full display at the 2022 WSOP, for which PokerGO was once again the official live broadcast provider for. The 2022 WSOP Main Event featured 8,663 participants and a prize pool of more than $80 million, making it the second-largest WSOP Main Event ever, and several other events achieved record-setting turnouts.

“PokerGO is proud to work in partnership with Frequency as we continue to expand our reach through significant growth opportunities," Mori Eskandani, President of PokerGO, said. "It's no secret that poker is loved globally. As the industry's leading content provider, PokerGO strives to grow the game by reaching more and more audiences, and Frequency further allows us to do so through its frictionless distribution of content."

PokerGO is home to poker's largest content library and where viewers can watch more than 100 days of live tournament action each year. PokerGO's robust portfolio includes every season of the iconic High Stakes Poker and 40 years of WSOP content.

Last February, PokerGO launched on Pluto TV, offering consumers 24/7 access to poker tournaments, documentaries and other entertaining gaming content. To date, it’s featured content like Friday Night Poker, Poker After Dark, and an assortment of tournament action. By leveraging Frequency Studio’s best-in-class content management system, PokerGO can better repurpose its VOD library and broadcast live tournament action.

“PokerGO has established itself as the leading provider of poker content in the world,”  Frequency SVP, Business Development & Distribution Jon Cohen said. “Early on, PokerGO recognized the opportunity that FAST offers to help scale their viewership and monetization. We’re pleased they tapped Frequency to take their linear channel to the next level. There is great opportunity in FAST for gaming, and gambling in particular, and PokerGO is in an advantageous position to grow its distribution and ad revenue.” 

PokerGO’s rich VOD library combined with live tournaments and cash games will keep viewers engaged with their channel – and of course, it will be free to access.

Frequency allows content providers like PokerGO to create channels, distribute and monetize content. Frequency Studio’s platform delivers channels to over 250 million connected TVs worldwide, enabling companies to distribute content on platforms like The Roku Channel, Samsung TV Plus, Pluto TV, and Tubi TV, among many others. As part of the partnership, Frequency will also help PokerGO expand distribution with other OTT and CTV platforms.

About Frequency (www.frequency.com)

 

Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution and monetization of linear channels. Studio delivers channels to over 250 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms.

 

Frequency is the fastest-growing linear streaming platform in OTT. With hundreds of content providers in our network, Frequency creates innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate and entertain audiences all over the world.

About PokerGO® (www.pokergo.com)

PokerGO® is the world’s largest poker content company delivering poker’s most premier live events around the world to consumers. The platform delivers more than 100 days of live poker on an annual basis, streaming PokerGO® owned and operated tournaments such as the Super High Roller Bowl, Poker Masters, U.S. Poker Open, and PokerGO Cup, along with select World Series of Poker final tables and more. PokerGO’s video-on-demand library includes original content that provides unmatched access to the world of poker, including High Stakes Poker and High Stakes Duel. PokerGO curates programming that spans from expert commentary on the game to tales of iconic moments in poker history, to behind-the-scenes interviews with notable poker stars and more. For more information, please visit http://www.pokergo.com/. Become a part of the PokerGO community on Twitter, Facebook, Instagram, TikTok, YouTube, and Discord.

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