Former Amagi and Meta executive joins Frequency to lead advertising and monetization initiatives across the company's global streaming television platform. LOS ANGELES, CA — June 9, 2026 – Frequency, the engine powering the world’s leading streaming television channels, today announced that James Smith has joined the company as General Manager, Monetization. Smith will lead the company's advertising and revenue strategy, helping channel operators and distribution partners grow monetization via Frequency's novel architecture, advertising formats, and deep integrations. Smith joins Frequency at a pivotal moment for streaming television, as media companies seek new and better ways to grow revenue from FAST, CTV, OTT and v/MVPD distribution, while reducing operational complexity, and improving the viewer experience. His appointment follows the launch of Frequency's In-Scene Advertising, creating a new category of premium advertising inventory within live and streaming television. “Our role is to ensure our customers can build and operate profitable streaming television businesses, at global scale” said Blair Harrison, founder and CEO of Frequency. “The next phase of streaming will be defined not only by growing audiences, but by our ability to monetize those audiences most effectively. James brings us experience and leadership, and knows how to turn audiences into revenue.” “The next chapter of streaming isn't about creating more ad inventory, it's about creating better inventory,” said Jon Cohen, Chief Revenue Officer at Frequency. “James deeply understands the economics of media and the realities of modern advertising. Frequency's world class customer base and global distribution footprint gives us a rare opportunity to accelerate the future of streaming monetization.” Smith has held senior roles across digital media, CTV, FAST, SaaS and advertising technology companies. He recently served as Global General Manager at Amagi, where he built and scaled their entire ad business. Previously he led Meta’s Global Entertainment & Streaming advertising portfolio, growing revenue from $650m to over $2.3b across direct and programmatic channels. He has also held senior leadership roles at Disney and Sony, where he developed and scaled early digital video, programmatic and social monetization. “Frequency is uniquely positioned in the streaming television ecosystem,” said James Smith, General Manager, Monetization at Frequency. “The company already powers a global network of premium channels and has the infrastructure, intelligence and distribution relationships needed to help partners realize greater commercial value from their content. I’m excited to work with Blair, Jon and the Frequency team to build the monetization layer that powers the next generation of streaming television. Smith will attend The Stream TV Show, June 16–19, 2026 in Denver, Colorado, and Cannes Lions, June 22–26, 2026 in Cannes, France, where Frequency will meet with content owners, distributors, advertisers and technology partners to discuss the next phase of streaming television monetization.