Apple embraces potential of sports streaming with MLS deal

February 1, 2023
Associated Press

“I think they were the right league to recognize that the long-term value of their rights is best situated with a streaming partner or a technology partner, as opposed to the traditional leagues that sill need big billions of dollars of payments from traditional networks,” said Jon Cohen, senior vice president at Frequency, which provides software for ad-supported streaming channels. “I think it’s the right time for both to do this.”

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