Endeavor Streaming and Frequency Enter First-of-its-Kind Partnership Combining Direct-to-Consumer and FAST Distribution Globally

Press Release
April 21, 2022

New York // Los Angeles, April 21, 2022 - Endeavor Streaming, a leading direct-to-consumer platform, and Frequency, the fastest growing linear streaming platform, today announced a first-of-its-kind partnership. Together, they will offer content creators, rights holders and brands across sports, lifestyle and media & entertainment a one-stop-shop to build owned and operated direct-to-consumer services and create virtual linear channels to distribute and monetize across Free Ad Supported TV (FAST) services such as Samsung TV Plus, The Roku Channel, Pluto TV and dozens more.

The combination of Endeavor Streaming’s industry-leading platform, which powers and operates flagship direct-to-consumer applications across all streaming devices with Frequency’s best-in-class FAST channel creation platform which originates, distributes and monetizes virtual linear channels across the leading FAST, OTT and CTV platforms, can help clients reach more than 200 million viewers globally. The partnership brings together complementary capabilities across two large and rapidly growing sectors of the streaming marketplace – the emerging FAST sector and the direct-to-consumer sector.

“We are incredibly excited about our partnership and the expansion of streaming services that we can offer to both existing and new clients across a range of verticals,” said Matt Starker, SVP, Head of Corporate Strategy for Endeavor Streaming. “We spent a significant amount of time looking for the right platform in the FAST space and chose Frequency. Our combined capabilities will alleviate meaningful operational overhead for our clients, allowing them to increase consumer reach of their content and maximize their streaming revenues across multiple business models. We’re delighted to call Frequency our partners.”

“The past two years have marked rapid growth for Frequency, and the timing is perfect to announce our first B2B partner, Endeavor Streaming,” said Jon Cohen, SVP of Business Development and Distribution for Frequency. “The combination of our streaming technologies, superior tools and customer support will benefit all content providers seeking a truly integrated technology solution from trusted partners.”The partnership offering is available immediately.

About Frequency

Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels. Studio delivers channels to over 250 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms. Frequency is the fastest growing linear streaming platform. With hundreds of content providers in our network, Frequency develops innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world.

About Endeavor Streaming

Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory, growth marketing, custom front-end and more, Endeavor Streaming helps content creators, owners and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC 257 and powering streaming services including WWE Network, UFC FIGHT PASS, NYFW, and others.

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