As streaming has eclipsed broadcast, and now cable, as viewers’ preferred platform, FAST has ballooned into a popular option.
FAST channels are quickly becoming a choice option for both viewers and content rights holders.
A giant leap in the evolution of televised sports is happening right now: streaming sports.
Advertisers see the value in FAST and are leveraging these platforms as pathways into the CTV market
Ad-supported streaming is taking off, and viewers, content providers and advertisers all have the opportunity to benefit.
For FAST platforms, scheduling is both a challenge and opportunity.
After recent subscriber losses and a steep stock drop, Netflix is reportedly exploring an ad-supported strategy
Why are OTT providers struggling with data, and how might they up their metrics game?
Cloud technology has made programming faster, cheaper and more flexible
Linear programming – ad-supported or otherwise – lends itself to sports content
FAST helps keep expenses low and autonomous control at a maximum.