Los Angeles and Brooklyn (December 14, 2021) — Frequency, the top cloud-based video SaaS platform powering linear channels for content providers across the globe, today announced a partnership with Overtime, the leading brand for the next generation of sports fans, to launch Overtime’s free ad-supported streaming TV (FAST) offering, expanding its existing distribution footprint.
Overtime will utilize Frequency’s Studio platform to create a linear channel for OTT distribution, seamlessly bringing Overtime’s content library, which includes basketball, football, soccer and more, to millions of fans craving this content.
For the first time, fans will be able to watch hundreds of hours of Overtime programming on their preferred OTT/CTV device, complimenting its existing distribution across Instagram, Facebook, YouTube, Twitter, and Snapchat. Overtime will also add more long-form programming to its FAST offering that can be also consumed via on-demand streaming.
“We want to give our fans as many options to view our programming as possible, so expanding to the FAST space was highly compelling,” said Rich Calacci, Chief Revenue Officer at Overtime. “In evaluating partners for this endeavor, it was critical to not only have the best-in-class technology available, but also to have a company that can serve as a true partner to help us accomplish our goals. Overtime moves fast, and we needed a partner who could grow with us but also keep pace — and that was clearly Frequency.”
Frequency Studio’s platform delivers channels to over 250 million connected TVs worldwide, enabling companies to distribute content on platforms like The Roku Channel, Samsung TV Plus, Pluto TV, Tubi TV, among many others. Overtime’s distribution and monetization partners will be able to leverage Frequency Studio for all linear origination and monetization needs.
“Overtime created an entirely new category for watching sports with its distributed programming model,” Frequency SVP, Business Development & Distribution Jon Cohen said. “We are thrilled that Overtime is counting on Frequency to take this necessary step forward and offer its FAST channel and content to OTT and CTV platforms. Frequency Studio makes it easy to do so and will allow Overtime to scale their distribution. We look forward to working with Overtime and their company partners as they enter this hyper-growth market.”
Frequency is a Los Angeles-based software company that builds and operates Frequency Studio, a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels. Studio delivers channels to over 250 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms.
Frequency is the fastest growing linear streaming platform in OTT. With hundreds of content providers in our network, Frequency creates innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world.
Overtime is the leading brand for the next generation of sports fans. In just four years, Overtime has built a community of over 50 million followers. The brand spans multiple verticals including basketball, football, soccer, gaming, sneakers, and business units including content, e-commerce, and owned leagues.
Based in NYC, Overtime is funded by top VC firms, industry leaders, and athletes, including Andreessen Horowitz, Spark Capital, Sapphire Sport, Bezos Expeditions (the personal investment company of Jeff Bezos), Micromanagement Ventures (the family of the late David Stern), Black Capital, Morgan Stanley Counterpoint Global, Blackstone Strategic Partners, PROOF, Gaingels, Alexis Ohanian, Drake, and 30+ NBA stars including Carmelo Anthony and Kevin Durant.
