user-generated content

user-generated content

#CMGRHangout presents: User Generated Content

5d ago
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Description

If you're working in community or social you probably don't need to be convinced that user generated content is a good thing. After all: 54% of adult internet users post original photos or videos online that they themselves have created. [PewResearch, 2013] Over half (51%) of Americans trust user-generated content more than other information on a company website. [Bazaar Voice, 2012] So what does an opportunity to run a user generated campaign look like? How do you encourage those early entries? Who's doing a fantastic job bringing user generated content into their community? If you're in e-commerce, I put together a few of my favorite examples of companies who understand how to involve a community through UGC: http://www.slideshare.net/SherrieRohde/building-communities-in-ecommerce. +CamMi Pham also wrote a great piece earlier this year on the effect UGC plays in SEO as well as community: http://blog.filemobile.com/user-generated-content-seo/. Join us for this week's #CMGRHangout panel on Friday, December 12th at 2pm EST to talk about tips and tricks for user generated campaigns! +Jonathan Brewer and +Sherrie Rohde will be hosting the Hangout with +Marissa Ferraraccio and +Patrick Hellen as panelists. *Want to join us on air? Just let us know!* +Sarah Nagel will be moderating the Twitter chat using #CMGRHangout. Discussion Questions 1. How can user generated content help build your community? 2. How do you spot an opportunity for a user generated campaign? 3. What can you do to kickstart user generated content submissions for a campaign? 4. Beyond social media, how else can you use user generated content in community? 5. How can user generated content help you meet business, and community, goals? 6. Who has done a fantastic job integrating user generated content in their community? RSVP & Watch the Hangout RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here. Let’s discuss ways you can attend: Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.) Talk and Be Seen: If you decide you want to talk, not just watch, click to join the hangout when we post the link here or when you see the notification. (We will only invite a few people for this event, so let us know why you would like to attend.) Do NOT click the link to join the hangout if you are just here to watch. Chat: You can watch here and/or follow the conversation on Twitter using     . Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions.  If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.