user-generated content

user-generated content

User-generated content: can you be ethical and remain competitive?

4d ago
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Description

We all need to be the first to run social and user-generated content when breaking news happens. That is the nature of a competitive news business. But what about asking for permission, or even waiting to receive it? What about the time it take to check original sourcing? When all your competitors put a boiler-plate permission phrase on the witness's Instagram account or use automated software to acquire rights then should you? What about when it is a really big breaking story, do any of the above still apply? Yes, you can be competitive and act ethically when it comes to UGC and working with the people who create it, and there are many reasons why you should for the sake of your organisation. Join Fergus Bell and Claire Wardle, who will be facilitating a discussion on the solutions to the problems many have been posing and many more have been ignoring. Many industry experts will be in the room. Make sure you are too. Con: Fergus Bell (head of news partnerships SAM), Alison Gow (digital innovation editor Trinity Mirror), Chris Hamilton (social media editor BBC News), Mark Little (founder and CEO Storyful), Craig Silverman (founder and editor Emergent), Claire Wardle (research director Tow Center), Claire Wardle