title sponsor

title sponsor

SINGAPORE: SIA can target premium travellers through F1 packages, say observers

15h ago
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Singapore Airlines can target premium travellers and engage in aggressive marketing -- this was what observers Channel NewsAsia spoke with said when asked how the national carrier can maximise returns from being the title sponsor of the Singapore Grand Prix. Observers noted that the move may also have been made to stem the dominance of Middle Eastern carriers like Emirates and Gulf Air as Formula One partners. A blend of speed and technology -- Formula One and aviation seem to be perfect bedfellows. It was a key reason why Singapore Grand Prix wanted Singapore Airlines to be its title sponsor.