the university of pittsburgh

the university of pittsburgh

MARC USA Spearheads "Marketing Sparks" to Help Grow Pittsburgh's Innovation Economy

5d ago
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Description

MARC USA, the national advertising agency based in Pittsburgh, has created "Marketing Sparks" - an innovative program to help provide marketing expertise to start-up entrepreneurs in Pittsburgh. On a quarterly basis, "Marketing Hack" events are held to team up seasoned marketing professionals with budding entrepreneurs in the region to collaborate and learn from each other in three hour intensive work sessions. Michele Fabrizi, president and CEO of MARC USA is joined by Kevin O'Connell, SVP of marketing with Eat'n Park Hospitality Group and Babs Carryer with the University of Pittsburgh's Innovation Institute to discuss how the program works and what its longer term objectives are.