the guardian

the guardian

The Guardian's 1986 'Points of view' advert

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"An event seen from one point of view gives one impression. Seen from another point of view it gives a quite different impression. But it's only when you get the the whole picture you can fully understand what's going on." ------- The Skinhead 'Points of View' was produced in 1986 by The Paul Weiland Film Company for BMP (Boase Massimi Pollitt) - now rebranded as DDB (Doyle Dane Bernbach). The Guardian has hired BMP DDB, the agency behind the newspaper's award-winning "Skinhead" commercial, to handle its advertising account. BMP was the Guardian's advertising agency in the mid-80s, when it created one of the most famous British adverts of all time for the newspaper. The 1986 commercial featured a skinhead who appeared to be wrestling a man's briefcase from his hands. But the camera then cuts and viewers see that he is in fact trying to rescue the man from falling bricks. The Guardian: Points Of View Agency: The Boase Massimi Pollitt Partnership Creative: Frank Budgen; John Webster Director: Paul Weiland Production: Weilands Producer: Glynis Murray Director of Photography: Tony Pierce-Roberts Editor: Ian Weil Brand: The Guardian