soft power

soft power

*EuroPCom2014: "The soft power of public diplomacy"*

2w ago
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*Intervention de Jean-Christophe Gallien, Associate Professor, Paris 1 La Sorbonne University, CEO JCGA, France *Workshop C1 : "The soft power of public diplomacy". As a part of their international strategy, more and more countries, regions and cities are investing in public diplomacy. Through communication and branding activities, cultural and educational cooperation and civil society initiatives, they are seeking to strengthen their international reputation and defend their trade, tourism and other national interests. What are the recent developments and latest trends in this field? What is the potential for regions and cities, and for the EU as a whole? What is the role of government communicators in this domain? Moderator: • David Tunney, Team Leader New and Social Media, European External Action Service Speakers: • Robert Govers, Co-editor of “Place branding and public diplomacy”, Managing Research Partner Good Country Index, Belgium • Jean-Christophe Gallien, Associate Professor, Paris 1 La Sorbonne University, CEO JCGA, France