soft power

soft power

US racial equality double standards destroying its soft power- ex US Assistant Defence Secretary

1w ago



The world’s powers have become accustomed to dealing with each other in terms of hard power, using economic, political and military means to promote their interests. But in doing so, they risk undercutting their ability to co-opt rather than coerce. How can nations be smart about leveraging their soft and hard power, and how can these power dynamics be managed as global power diffuses from West to East? Oksana is joined by Joseph Nye, a former U.S. Assistant Secretary of Defence and pioneer of the concept of soft power, to address these issues. Follow Worlds Apart on Twitter Like Worlds Apart on Facebook +1 Worlds Apart on Google+ Listen to us on SoundCloud Like RT on Facebook Follow RT on Twitter Follow RT on Google+ RT (Russia Today) is a global news network broadcasting from Moscow and Washington studios.