social movements

social movements

Site For Documentary Filmmakers Advances Social Movements

16h ago
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Read the full Forbes article and watch the interview here: http://onforb.es/20MekOs. UPTOGOOD.org is part crowdfunding, part petition platform and partly a platform for committing people to change their behavior, all driven by video stories. Founded by sisters Mika and Emi Onishi, the site is focused on causes. Mika explains the motivation for creating the site, “Our original inspiration came out of the genuine overwhelm of wanting to do GOOD but not always knowing the best way to direct our desire to help after watching social change documentaries online that tugged at our hearts.” She notes that many of these stories are important, but are “far from what was breaking the internet.” Mika and Emi Onishi, courtesy of UPTOGOOD Mika and Emi Onishi, courtesy of UPTOGOOD Emi adds, “#StoriesThatMatter,” writing with a favorite hashtag, “often don’t get enough attention in today’s media and is difficult for some to figure out what actions can and should be taken.” “Users can create a video-based impact campaign designed to bring attention to #StoriesThatMatter and have the opportunity to provide long-term support to the causes they are passionate about with a choice of four UPTOGOOD actions: FUNDit, SIGNit, PROMISEit, SHAREit, offering an easy way for good-hearted people to take action on what they just watched; creating concrete and immediate actions through the click of their mouse,” Emi said. Mika agrees, “We are making it easier for people to direct their inspired hearts into action that generates more GOOD in this world after watching a story that just moved them.” Read the full Forbes article and watch the interview here: http://onforb.es/20MekOs. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.