social gaming

social gaming

Using Minigames to Increase Revenue & Retention | Ilya NIKOLAYEV

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Download Slides: http://gamesauce.org/news/2014/08/06/ilya-nikolayev-is-helping-developers-with-minigames-casual-connect-video/ Delivered at Casual Connect USA, July 2014 In the world of real money gaming, minigames, such as slots and scratch-offs, have traditionally been used to increase revenue and keep the player engaged. In fact, minigames often contribute upwards of 30% of profit to an operator's bottom line. This strategy is now making its way to the world of social gaming and we are starting to see packs of spins and scratchoffs as top in-app purchases for several of the best monetizing mobile games. Although minigames may appear to be straightforward features, there is substantial expertise involved with building an effective slot or scratch-off. In this session, we will look at best practices for implementing casino minigames that drive substantial increases in both revenue and retention within your mobile titles.