search results

search results

Secrets of Top Sellers on Amazon.com

37m ago
SOURCE  

Description

http://www.fanaticsmedia.com Mark Fidelman talks with Dave Rekuc on Secrets of Top Sellers on Amazon Backed by Real Data. * Dave Rekuc spends a lot of time analyzing Amazon. His primary mission as marketing director of Ripen eCommerce is to turn successful offline retailers into solid online retailers. Amazon, naturally, serves as one of the top platforms for that endeavor. * Rekuc examined 746,500 search results for 344,936 products to draw the following conclusions. /Topic IN reading some of your research, you claim being in the wrong category can kill you. Can you elaborate? *So is it true, the higher your sales rank on Amazon, the higher your search engine ranking position (SERP), So the more you sell, the more you sell? * Does Seller Central or Vendor Central work out better for retailers? * It's better to be an Amazon vendor. Rekuc found that a merchant's fulfillment relationship has the biggest effect on its search rankings. Those having vendor relationships with Amazon sell to the e-com like they do to Walmart—at wholesale prices with Amazon determining the retail price. More than 60% of products in the top sales rank percentile on the site are vendors. * Let’s discuss stuffing keywords into product titles. Good or bad? * You say that Organic rankings can be – and frequently are – indirectly manipulated by ad spend. What do you mean by that? * How would you advise sellers to optimize their descriptions and Features in their listings? * According to our data, keyword usage in the description and features does not appear to have very strong impact on search results. We also know from Amazon’s own description of relevance rank that their algorithm does consider keyword usage in the description field. * Does Discounting matter for Amazon SEO?