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Why You Shouldn't Just Add Negative Keywords in Exact Match

6d ago
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In this tip, Andrea goes over why simply adding your keywords in exact match will cause you do at least 20 times more work than what you need to do. Work smarter, not harder and follow her advice by adding the negative keyword you want to exclude in broad match. This way you will exclude your ads from being shown for all search queries that include the words in any word order. And that’s it. If you want to watch more tips like this, check out our YouTube Channel or visit our blog and WhiteSharkMedia.com --------- Transcription: Hi, my name is Andrea from White Shark Media and today's tip is about helping you get 20 times more out of a single negative keyword than you normally would. This is why we want to warn you that when you add a negative keyword in exact match, you need to do at least 20 times more work per keyword to get optimal results. To avoid the extra work, and if you don't want to see any search that includes this specific keyword, just add the negative keyword you want to exclude in broad match. This way, you will exclude your ads from being shown for all search queries that include the words in any word order. Why? Well, when you add a negative keyword in exact match, you're only excluding that exact query. If you exclude "Invisalign Dentists Near Me," you won't be excluding any query that has "Invisalign" in it. And that's it. If you want to watch more tips like this, check our YouTube channel or visit our blog at whitesharkmedia.com.