rupert murdoch

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May 23 (Bloomberg) -- A new sleeping pill may beat insomnia without leaving you groggy first thing in the morning. It's been a white whale for the pharma industry, but that may not last. FDA approval would mean big money for the likes of Merck and other competitors trying to crack the code. Bloomberg's Olivia Sterns reports on "In the Loop." (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg On "In the Loop with Betty Liu," Betty Liu reports on Wall Street headlines, global leaders, billionaires and interviews the most influential guests -- all as the opening bell rings the market into action. Betty Liu's robust team of Bloomberg TV reporters includes frequent appearances by Bloomberg market correspondents, among them: Dominic Chu, Julie Hyman, Alix Steel, Sheila Dharmarajan, Matt Miller and more. In addition to covering leading company news, the show highlights industry competitions including Samsung vs Apple, Pepsi vs Coke, and Aereo vs News Corp, along with coverage of the business leaders involved such as PIMCO's Mohamed El-Erian, WPP founder Sir Martin Sorrell, AOL CEO Tim Armstrong, Apple CEO TimCook, Coca-Cola CEO Muhtar Kent, media mogul Rupert Murdoch, billionaire investor Warren Buffett and more. "In The Loop" broadcasts from Bloomberg TV's New York headquarters, at 8-10am ET/5-7am PT. For a complete compilation of In The Loop videos, visit: http://www.bloomberg.com/video/in-the-loop/ Watch "In The Loop" on TV, on the Bloomberg smartphone app, on the Bloomberg TV + iPad app or on the web: http://bloomberg.com/tv Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.