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OC AMAtv Clark Kokich - Part 3

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OC AMA was lucky to sit down with Clark Kokich. Clark is chairman of Razorfish, one of the world's largest digital marketing and technology firms, with over 2,000 employees in eight countries. Do or Die is the first full length business book turned into an app, and Kokich talks about this digital, inter-active approach to publishing. Clark challenges all companies to ask them selves the really hard questions about what they do well and what they may be doing wrong and fix those the areas that effect reality. He shatters the "expert" perception in the digital age of marketing, "wait 5 minutes and someone or something else will emerge as the next big thing". This video is produced by JSP Creative in conjunction with OC AMA.