qr codes

qr codes

Emart Sunny Sale 3D Shadow QR Code (Cheil)

11h ago
SOURCE  

Description

The challenge Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They noticed sales dramatically dropped every day at lunchtime. How could Emart increase sales between 12pm and 1pm every day? The idea We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign was such a hit that it was expanded from 13 locations to 36. Did it Move? More than 12,000 coupons were issued during the campaign and new Emart online memberships increased by an incredible 58% from the previous month. Furthermore, sales grew by 25% during lunch hours during that month. The Shadow QR code promotion also received major media coverage over several months. The campaign was also a success since it delivered a bit of fun to consumers' lives.