public relations

public relations

Trust Me, PR is Dead - Interview with Robert Phillips #FutureComms15

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Robert Phillips was EMEA President of Edelman, the world’s largest PR firm, when he stepped down in November 2012 citing his disillusionment with both the company and the industry as a whole. In his book, published this year, Phillips slams the PR industry for failing to adapt to a changing world. He asserts that it is stuck employing generalists in outdated hierarchical structures when businesses are demanding specialist knowledge and skill. And he claims there is little concern for the lack of professional standards or proven value. Robert Phillips was speaking at the biggest PR & communications event, FutureComms15, in London on 18th June.