online services

online services

Ross Smith - Recognizing Behavior with Big Data + Gamification

11h ago
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As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story. Recorded at GSummit 2014: San Francisco Subscribe to Gamification YT channel: http://goo.gl/zeRP9h Check out gamification blog: http://goo.gl/dtEuXF Stay connected on: Twitter: http://goo.gl/LMBEJR Facebook: http://goo.gl/YzukOC Google+: http://goo.gl/g0bURJ