online publishers

online publishers

GSummit SF 2012: Keith Smith - Internet Infidelity: Using Gamification to Cure Online Promiscuity

17h ago
SOURCE  

Description

Check out this year's GSummit conference at http://gsummit.com Internet Infidelity: Using Gamification to Cure Online Promiscuity by Keith Smith, CEO of BigDoor 80% of Web users 'log on' daily, but lack loyalty to even the hottest sites. According to Compete, users visit 'favorite' sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty -- repeat visits, pages viewed and time on site.