online publishers

online publishers

CMO Digital: Google's Contributor & Bing Ads vs Google

4mo ago
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Description

This Week on CMO Digital, Jim Love and Fawn Annan talk about Contributor, Google's new program. Contributor allows users to pay $1 to $3 monthly for a sites content, ad free. 10 online publishers are already using Contributor, including Mashable, Imgur, and The Onion. If this program catches on, what will it mean for marketers? How will it change online marketing? Jim and Fawn also compare Bing Ads and Google's marketing offerings. Why should you invest in Bing ads, when Google gets more clicks? We'll tell you. If your company has exciting news, shoot us a tweet @CMODigital to be featured in next week’s shout-out. https://twitter.com/cmodigital *Subscribe on iTunes: http://myi.tw/CMOPodcast *Read CMO Digital: http://www.itbusiness.ca/cmo-digital