ogilvy

ogilvy

Words can be Weapons

3mo ago
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Description

Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse. Visit www.wordscanbeweapons.com Credits Project Title: "Words can be Weapons" Client: Center for Psychological Research, Shenyang Creative Agency: Ogilvy & Mather, Beijing Creative Directors: Graham Fink, Juggi Ramakrishnan, Wilson Chow, Doug Schiff, Xingsheng Qi Designers: Yong Xie, Xingsheng Qi, Soonguan Poh, Jason Wang Copywriters: GuiLin Bo, Chuyu Li, Juggi Ramakrishnan, Wilson Chow Art Directors: Xingsheng Qi, Xiaodong Xiao, Lei Fu, Kaixin Li, Yong Xie, Fei Wang Video Editor: Morris Ku Creative Technologists: Eric Wu, Rita Yang, Quentina Yang Web Designer: Jason Wee Film Producer: Jing Li Social Media Leads: Jeremy Webb, Bob Wang Content and KOL Manager: Ben Xu Platform Technical Support: Frank Chen Music: Massive Music, Shanghai