north face

north face

App Gives Rewards for Snapped Brands

1d ago
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A new app aims to get consumers interacting with brands in a novel way - by taking photos of company logos in exchange for rewards. Bink aims to entice consumers with discounts or promotional merchandise after they take a smartphone snap of a logo placed, for example, on a billboard, in a shop window or on TV. The idea is that marketers will glean new insights into their potential customers. Bink says it is already working with high-profile firms including Coca Cola, Starbucks and The North Face. http://www.bbc.co.uk/news/technology-32799818#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa http://www.wochit.com This video was produced by Wochit using http://wochit.com