national cancer institute

national cancer institute

The Evolution of the National Cancer Institute's Content: Embracing Future-Ready Content

1w ago
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Description

The National Cancer Institute (NCI) is the Federal Government's principal agency for cancer research and training. An important part of NCI's mandate is to provide accurate information about cancer to health professionals and the public. This case study will describe how NCI is evolving its content to move past its print heritage and embrace future-ready digital content. We'll describe the processes we are using to: - Educate content owners and decision makers on the importance of future-ready content and some of the tough decisions that need to be made in this context. - Define the content strategy that provides a framework for content changes across the site. - Present content in more creative ways, with particular emphasis on infographics and videos. - Extend the use of intelligent content principles to unstructured web content - Leverage structured and semantically marked up content on the enterprise web site. We present examples of our current content and share —via conceptual wireframes, content templates and actual new content—how we're addressing the challenges of going from a print-centric world to a truly digital device-independent world. Presented at World IA Day DC, hosted by Sapient. Learn more at http://worldiaday.org/locations/washington-dc-united-states/