multi-channel

multi-channel

Webinar: Thriving After Facebook's Reach Decline

9h ago
SOURCE  

Description

It's no secret: reaching your digital audience is harder than ever. The emergence of new channels has created audience fragmentation, and research shows Facebook's reach is as low as 2% for large brands (Ogilvy). With these changes, how can marketers reach the fan base they've worked hard to cultivate? What new digital strategies will recapture reach? In this webinar, Offerpop's Kevin Bobowski, Quaker's Jessica Odenbach, and Social Media Explorer's Jason Falls offer up the answers. They'll also examine how to: • Extend reach with multi-channel digital campaigns • Go viral with word-of-mouth social campaigns • Capture a bigger audience on Twitter, Pinterest, and Instagram • Measure and optimize Facebook content performance • Get more conversions by leveraging social data