media campaign

media campaign

Funny M&M's and Geico Combine Commercial - Ms. Brown & The Gecko & Camel - Best Creative Commercial

5h ago
SOURCE  

Description

MMs, Geico Combine for a Delicious Ad Mashup Ms. Brown, the gecko and a surprise guest By Tim Nudd Geico and MMs, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay of Geicos gecko, who has clearly read the company handbook on providing coverage to candy. (The edible are not eligible.) Theres a cameo by a third character, too, well timed for this midweek release. MMs agency BBDO New York led the creative, with input from The Martin Agency, which handles Geico. A social-media campaign on Facebook and Twitter will tell the larger story of Ms. Browns efforts to secure insurance. Lots of people claim to dislike advertising. But just as brand-on-brand Twitter banter is quite entertaining, the odd little feeling of delight you get while watching Ms. Brown and the gecko proves yet again that, try as you might, you actually cant resist brands at all. Original Video: MMs Youtube Channel : CREDITS Client: Mars/MMs and Geico Spot: 15 Minutes Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Senior Vice Presidents, Executive Creative Directors: Tim Bayne, Lauren Connolly Senior Art Director: Eduardo Petersen Senior Copywriter: Christopher Cannon Senior Producer: Regina Iannuzzi Producer: Sofia Doktori Executive Music Producer: Melissa Chester Executive Vice President, Senior Account Director: Susannah Keller Vice President, Account Director: Carrie Lipper Account Manager: Tani Nelson Account Executive: Alyce