Skyfall - Sony Pictures UK - Interactive Masthead - Phone to Computer

1mo ago
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Description

This is one of the most interactive mastheads ever created, and very beautifully executed. It starts with a movie trailer which will entice most people. For people who continue to watch they are given a chance to play a game - where they can control a motorbike on the computer screen from their mobile phone browser. First class. You can even see a case study here: http://www.google.com/think/campaigns/sony-pictures-releasing-uk-skyfall-motorbike-chase.html