Skyfall - Sony Pictures UK - Interactive Masthead - Phone to Computer

7mo ago


This is one of the most interactive mastheads ever created, and very beautifully executed. It starts with a movie trailer which will entice most people. For people who continue to watch they are given a chance to play a game - where they can control a motorbike on the computer screen from their mobile phone browser. First class. You can even see a case study here: