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Is B2B Marketing Facing a Crisis of Creativity? A Man Bites Dog and ITN Productions debate

2d ago
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To celebrate the forthcoming launch of our new research, Man Bites Dog hosted a panel discussion in partnership with our friends at ITN Productions to debate the question: Is B2B marketing facing a crisis of creativity? We were joined by 80 B2B CMOs and a panel of inspiring thinkers from Google, Grant Thornton International and ?What If! on the set of ITV’s flagship news debate show – The Agenda. Our own agenda on the day was to get under the skin of the challenges facing CMOs at the world’s biggest and best known B2B brands. See more at manbitesdog.com