lee harvey oswald

lee harvey oswald

Interactive Gold Winner: Killing Kennedy / National Geographic - Mullen / Boston

2h ago
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Description

National Geographic Channel tasked us with creating a companion site for their new docudrama, Killing Kennedy. KennedyandOswald.com offers users a quick glimpse or an immersive dive into the dramatic parallels between the life stories of President Kennedy and his assassin, Lee Harvey Oswald. We blurred the line between creativity and technology by developing an interaction mechanic that was also a narrative device. We focused on the user experience to create a responsive, cross-platform; scroll-based parallax site that intertwined the story with the site’s scrolling functionality. By splitting the screen, Kennedy and Oswald’s stories unfold in opposite directions until the men finally collide one day in Dallas. Within the first two weeks of launching, the site garnered more than 150K unique views. And during the two-hour TV world premiere of Killing Kennedy, almost 5K people interacted with the live-sync technology, a new National Geographic Channel record.