jonathan ive

jonathan ive

JONY IVE SUPERCUT

3d ago
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http://tinyurl.com/nu3octy @notrobwalker wondered 'Why can't I find a Jony Ive Supercut?' on Twitter and we decided to make his dream come true. "...Apple infomercials have become a kind of cultural touchstone, a common reference point. I’d attribute this almost entirely to Ive’s singularly ridiculous and charming performances. To study these — they date back at least 14 years — is to witness a man repeatedly, endlessly, astonished by his own (or at least his employer’s) achievements. The English accent, the puppy-dog eyes, the varying-shades-of-gray T-shirt, the bleached-white background that suggests he speaks from some kind of celestial clean room: It’s all ridiculous. But it works, because it’s impossible to doubt that Ive really believes every word of it. The history? It’s so simple Politely put, Ive’s message has been consistent. Rudely stated, he has been saying the same thing over and over, about a parade of different products, forever..." (Rob Walker, Yahoo Tech, Sept 2014 - link above) Here is the tweet that started it all: https://twitter.com/notrobwalker/status/509783675156701184