john wiley

john wiley

Sciative Knowledge Series: Pricing on Purpose-Creating and Capturing Value

1mo ago
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Description

Understanding how people make buying decisions is a key component to any successful pricing strategy. By grasping the concepts of how consumers are influenced you can be better equipped to price successfully and increase your profitability. This webinar will provide a look at behavioral economics, marketing strategy, and customer psychology, and how these principles should be applied to pricing. Based on Ron Baker’s best-selling books, Pricing on Purpose: Creating and Capturing Value, and Implementing Value Pricing: A Radical Business Model for Professional Firms, published by John Wiley & Sons, Inc, this webinar will present the two laws of pricing and how you can use them to create and capture more value. Learning Objectives Understand the First and Second Law of pricing and how they influence your pricing decisions Learn how the anchoring and framing effects influence pricing Comprehend what and how people buy Learn the importance of price psychology and emotions