john lasseter

john lasseter

Ed Catmull, co-founder of Pixar Animation Studios, at Live Talks Business Forum

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Video from a Live Talks Business Forum with Ed Catmull, co-founder of Pixar Animation Studios and president of Walt Disney and Pixar Animation Studios, discussing his book, "CREATIVITY Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration ." Forum took place April 16 at Gensler, downtown Los Angeles. Catmull was interviewed by Irwin Miller, Principal and Design Director at Gensler. ED CATMULL is co-founder of Pixar Animation Studios and president of Walt Disney and Pixar Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah. For nearly twenty years, Pixar has dominated the world of animation, producing fourteen consecutive #1 box office hits, including the Toy Story trilogy, Monsters, Inc., Up, and WALL-E, which have amassed $7 billion in combined worldwide ticket sales and garnered thirty Academy Awards. But in the beginning, long before Pixar was one of the world’s most successful movie studios, it was a small hardware company struggling to stay afloat. Ed Catmull, who co-founded the company in 1986 with Steve Jobs and John Lasseter, led Pixar as it moved toward its goal—to make the first-ever computer animated movie—and grew into the creative, innovative force that it is today. Catmull shares the ideals that have made the studio so widely admired—and so profitable. Creativity, Inc. is a years-in-the-making distillation of the core principles Catmull has used to develop Pixar’s singular creative culture. Its lessons serve anyone who wants to work in an environment that fosters problem solving and creativity and any leader who wants to enable his or her people to thrive and collaborate effectively, and especially building and managing a creative corporate culture. Catmull, who wrote the book with journalist Amy Wallace, tells of his childhood fascination with Walt Disney, his experience at the University of Utah when the computer graphics field was in its infancy, and his start in the film business in 1979 when, flush from the success of Star Wars, George Lucas hired him to merge moviemaking with technology. Catmull shares the challenges he, Lasseter, and Jobs—a dynamic trio who could address technical, creative, and business issues—faced as they brought Pixar’s first film to the screen, and arguably just as important, the hard work that came after Toy Story’s success as they built a sustainable creative environment. Irwin Miller is a Gensler Principal and Design Director. He leads the Retail Practice, where he brings a design sensibility to retail and mixed use projects. He also serves as the Firmwide Leader of Gensler's Lifestyle Sector, encompassing Practice Areas in Brand Design, Mixed Use, Entertainment, Hospitality, Retail, Retail Centers, Sports+Recreation and Tall Buildings. He is passionate about the integration of technology into user environments.