integrated marketing

integrated marketing

The Metrics that Matter: How to Build Performance-Driven Marketing Campaigns

1d ago
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Description

Presented by Paul Roetzer. Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to: drive digital marketing transformation within your business; align marketing KPIs with overall business goals; bring structure and meaning to numbers; devise integrated marketing strategies; and, adapt campaign strategies in real time based on results (or lack thereof).