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Redesign of mobile homepage increases user activity by 235%

2d ago
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Runkeeper is a mobile application that allows users to log their exercise activities. They wanted to expand the types of activities people logged. Hypothesis: They felt that if they clearly showed each activity available then people would be more likely to log them. Result: Showing each activity available on the home screen increased logged non-running activities by 235%. What These Split Test Results Mean: You need to design with the user in mind. It’s much easier to just choose a clearly-available option than search for it. Source: http://info.localytics.com/product-news/runkeeper-mobile-case-study