guitar maker

guitar maker

Strong Brand Helps Indonesia’s Radix Sell Guitars

2w ago
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Description

Toien Bernadhie, Founder and CEO of Indonesian Guitar Maker Radix, explains the importance of a strong trademark for his business. “We insisted on having a trademark because it is a start and a basic thing to do for all the aspects of the business afterwards. People won't buy any of your products if the don’t rely on your brand”, he says. More about trademarks and the International Trademark System: http://www.wipo.int/trademarks/en/ http://www.wipo.int/madrid/en/