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gotomeeting

How to use live video chat to close more sales

1mo ago
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GoToMeeting in Canada asks one of its sales people for insights on using video meetings when selling. | Try GoToMeeting for free: http://sqz.co/Hf3t6JY How do you use live video most effectively when selling? Shannon Kerr, corporate sales at Citrix in Toronto, says: “I think for people to be most effective when using video on GoToMeeting, people need to realize that this is your first impression. This is you putting your best foot forward.” Kerr says her approach to sales is more of a human interaction than a hard “buy this” pitch, so she find success focusing on building relationships with people and video helps do this better than voice-only calls. What’s great about video conferencing is that you’re actually meeting people face-to-face, building rapport and trust, she says. “There’s a deeper connection there because you’ve actually been able to put a face to a name.” And video conferencing works: Sales people who use video had a 34% higher close rate than those using phone, according to recent Citrix research. Live video chat has the highest satisfaction levels for any customer service channel at 73%, compared with 61% for email and 44% for phone, according to eDigital’s Customer Service Benchmark. In 2014, 88% of respondents to an Infonetics Research 2104 survey plan to add video conferencing to their communications tools this year. To learn more about the future of work for your small business, check out our website: http://sqz.co/e4N7XbQ Subscribe to our YouTube channel: http://sqz.co/Dw69Nbi Follow us on Twitter: http://sqz.co/Xe78MfR Try GoToMeeting for free: http://sqz.co/i8P3WpG