google adwords

Description

emailCommerce involves combining eCommerce and customer data silos into one place, helping you to better manage, target and scale your email marketing messages and campaigns. By utilising eCommerce data with an ESP, companies can increase customer order value, conversion rates, and customer loyalty. This combined data gives marketers an in-depth knowledge of their customers purchasing and browsing activity on their sites, allowing marketers to create intelligent segments to increase the relevancy of their email marketing. This presentation will help marketers to better understand how their data can be used to help upsell, cross-sell and re-engage customers, through abandoned basket, browsing, and purchase behaviour data that is easily accessible. Also learn the top triggered emails every eCommerce company should be doing, and how this will help increase ROI, conversion, and customer loyalty. Justin Tyrrell, Head of Corporate Sales, Dot Mailer Justin has over 5 years' experience helping eCommerce brands utilise email marketing and their data, and is Google Analytics certified. He has also helped to devise and implement full testing and automation strategies to increase conversions of emails and relevancy of emails for numerous customers throughout his career -- working with brands such as Ben Sherman, Ryman, Reiss, Gio-Goi, Odeon Cinemas and Econsultancy to better utilise their email marketing channel. Ben Staveley, Head of eCommerce, Dot Mailer Ben has over 7 years of digital marketing experience, and has been a key member of the dotMailer team for 3 years. He is both Google Adwords Certified, and Google Analytics Certified. Ben spent 4 years designing, architecting, and selling dotDigital Groups own eCommerce platform; "dotCommerce", which had over 40 clients. And within the last 2 years Ben has been selling Magento and working with brands such as Nicole Farhi, Myla Lingerie, Gio Goi, Elemis, Bathrooms.com, and Cowshed.