east africa

east africa

Thirty seven local companies adopt brand Kenya mark of identity “A touch of Kenya”

4h ago
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Thirty seven local companies have now adopted brand Kenya proposed mark of identity with a tagline “a touch of Kenya”. The move comes with renewed effort by the brand Kenya board to market the country and increase the volume of exports. Cabinet secretary to the ministry of east Africa affairs, commerce and tourism Phyllis Kandie says brand Kenya will bring on board both government and private companies to aggressively market Kenyan goods and services to enhance its competitiveness both locally and abroad. According to Kenya national bureau of statistics, Kenya’s value of exports is currently estimated at 41 billion shillings against imports of 127 billion shillings. Kandie says aggressive marketing of Kenyans goods and services in the global market will boost the countries balance of trade. Traditionally Kenya is known for exporting tea, coffee, horticulture and tourism but the government plans to expand its export to other sectors in manufacture and service provision. Watch KTN Live http://www.ktnkenya.tv/live Follow us on http://www.twitter.com/ktnkenya Like us on http://www.facebook.com/ktnkenya