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Description

A short and useful guide for those wanting to get into Marketing, whether you're in education or in the jobs market. Anna Bateson is Director of Marketing for YouTube in Europe, Middle East and Africa, showing users, advertisers and content partners the range and scale of what YouTube has to offer. She joined Google in May 2009, and has also worked across a range of Google's display products including the Google Display Network, DoubleClick, AdExchange and AdSense. Previously, Anna was Director of Viewer Marketing at ITV, the UK's biggest commercial broadcaster, where she was responsible for all programme and channel brand communication on and off air. Before ITV Anna spent 4 years at MTV Networks UK, where she finished up as VP Marketing across all the 9 channel brands that were launched at that time. Previously to MTV she worked as Marketing Director at Artsworld, the independent arts channel that is now SkyArts, WGSN the fashion information service, and Bloomberg - where she ran all the European marketing and sponsorship programmes. Anna has a first in PPE from New College, Oxford. Dillon Khan http://theintern.co.uk