directors cut

directors cut

Net - The New Ugly Duckling (Director's Cut)

2h ago
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Description

Communications company NET wanted to show how making new connections can help you build a new network of friends and get out of a funk. They wanted to emphasize their social work as part of the company's ethos. They proposed a new take on a classic tale. We used a blend of filmed puppetry to give a natural furry feel to the commercial and CG animation to get the expressive precision of the faces and limbs. We had great fun creating this interpretation of the Ugly Duckling. We threw our furry friend into the worst emotional situations for our greatest viewing pleasure. The poor thing gets rejected from friends and family. He goes on a journey of discovery to find new friends and in the process discovers the pleasure of helping others and spreading love. He can finally find his way back into his family ... maybe for the cycle to start all over again. Director: Flamboyant Paradise Production Company: 4Humans - Barry Company Client: Net Communication Services Agency: Talent São Paulo CCO: João Livi Creative Directors: Alexandre Nego Lee, Rodrigo Bombana Maria Hermínia Weinstock, Iara Pertusi, Thiago Alonso Executive Producers: 4Humans: Patricio Verdi, Franco Bittolo Barry Company: Krysse Mello, Rafael Motta Account Services Barry Company: Daniela Silva Agency Account: Erick Sobral / Douglas Ramos/ Amanda Fernandes Agency Planning: Renata Serafim / Camila Massari Media: Paulo Stephan / Herbert Gomes / Cláudio Tokio / Andreza Sobrinho Line Producer: Mechi Serrano DoP: Juan Maglione Art Director: Luciana Quartaruolo Producer: Lorena Dominighini Sound Design & Music: Raw Audio