david plouffe

david plouffe

2008 Obama Campaign Manager David Plouffe addresses the McKell Institute (full version)

4d ago
SOURCE  

Description

In February 2015, the McKell Institute hosted the man who successfully steered Barack Obama’s Presidential Campaign in 2008 at the University of Sydney’s magnificent Great Hall. Mr Plouffe provided an intriguing insight into the campaign and drew parallels between political campaigning and modern business engagement strategy, particularly for start-ups and companies focused on innovation. The event was attended by over 600 people and guests were welcomed to the University by Professor Duncan Ivison, Dean of the Arts and Social Sciences faculty.