david gibbons

david gibbons

[David Gibbons (Industry Head Brand Advertising, Google SA)]

5d ago
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[[Video] Key Lessons in ‘Moonshot’ Thinking From Google S.A. As the likes of Google Inc., Apple, Facebook, and other Silicon Valley superstars have demonstrated, ‘thinking big’ pays. And it pays well, at that. But how do you continually come up with Big Ideas? At Google, the concept of ‘Moonshot Thinking’ or 10X Thinking is applied. So what does this actually mean? “We train everybody who joins Google to think as big as humanly possible, and as big as humanly impossible,” explains David Gibbons, Industry Head Brand Advertising, Google S.A. speaking at the advertising agency Jupiter Johannesburg’s Creative Week event. “The idea behind Moonshot is that it is those kinds of projects that actually seem absurd when you first talk about them [that end up working], and there are a lot of great examples.” He highlights the driverless cars project, ‘which is coming on nicely’ and Project Loon - which is designed to connect the next billion people on earth to the Internet by providing connectivity to a ground area about 40 km in diameter, using wireless communication systems attached to special balloons. “Today, there are only about 2.5 billion Internet users on earth,” says Gibbons. “The other 5 billion need access somehow, and our solution for that is to float these balloons at 80 000 feet, and it will create a wireless mesh and an Internet network for unconnected people on earth.” According to Gibbons, Project Loon has now scaled up to the point where they can produce a balloon in a couple of hours (mass production), and says that we can expect to see Project Loon go live in Africa ‘sometime in the next couple of years.’ “Street View is another great example of a 10X project, and the idea was ‘could we get imagery from every street in the world and make that explorable online?’ he adds. “Google’s solution was to put a camera on top of a car, drive the car around the earth and basically just publish those images online. A very simple, pragmatic solution to providing content that’s never been available before.” Gibbons also points to the launch of an interactive tour of Robben Island, where you can ‘virtually’ go and stand in Nelson Mandela’s prison cell and have a look around on Street View. “I really believe this is one of the most exciting projects we’ve done with Google S.A. and I would encourage you guys to check it out,” he says.]