cause marketing

cause marketing

Cause Marketing - Business Supporting Non-Profits

1mo ago
SOURCE  

Description

How your business can benefit by supporting a non-profit. Listen in as Lany Sullivan of RCUWome talks with Vince Messina of Otimo LLC about Cause Marketing and how your business can benefit while helping a local charity. Time stamps - What is cause marketing? 1:08 Are there many businesses participating in cause marketing? Do big brands get involved with cause marketing? 1:36 How can small business support a non-profit? Should you expect to grow your business by partnering with a charity? What is 1 big mistake businesses make when approaching a on-profit for a partnership deal? 3:50 Why should you consider cause marketing for your business? How can being supportive of a cause help you stand out from your competition? How does brand loyalty play into cause marketing? 5:51 An example of a big brand partnering with a local cause. By supporting charities you are helping the charity, building brand awareness and customers will take note of the good will. 6:55 How do you get started with cause marketing? How do you pick a good charity to partner with? 9:27 What steps does a business take to get partnered with a non profit and start their cause marketing campaign? Your business need to be in alignment with the non profit you are working with. This collaboration needs to be a mutual gain. Find Vince Messina - http://www.otimollc.com/ RCUWomen Forum - http://rcuwome.com/forum Lany Sullivan - http://dlsmanagement.com/