cause marketing

cause marketing

Kathleen Gage - Cause Marketing

2w ago
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Description

http://www.kathleengage.com/fundraiser/ Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a marketing relationship not necessarily based on a donation. Check out the cause marketing Sam Crowley is doing for awareness around premature babies. https://www.kickstarter.com/projects/52372673/one-more-breath The cause marketing I am involved in is with dog and horse rescue. http://kathleengage.com/fundraiser/ Are you doing cause marketing? Entrepreneurs today can do a lot to improve situations through their own cause marketing.