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Phil Barden at The Annual Lectures 2014 | UK Fundraising

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Phil Barden is Managing Director of Decode Marketing, and the author of 'Decoded'. He was speaking at Revolutionise's second Annual Lectures on 4 December 2014 in London at the Royal Institution. His topic was 'Insights into individuals and the way that the commercial sector thinks'. Eighteen experienced fundraisers and fundraising advisers shared their insight with over 250 delegates at the lectures: http://www.fundraising.co.uk/2014/12/05/second-annual-lectures-focus-fundraising-insight/ Thank you to Magneto Films for producing this video: http://www.magnetofilms.co.uk ** Subscribe: http://goo.gl/ZAh5cW ** Visit us: http://goo.gl/QqMNKk