advertising campaigns

advertising campaigns

Trusting The Machine In Online Marketing: Discovering Your Audience - Part 1

1w ago
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Should marketers look to trust the machine with their online advertising campaigns today? Data collection and analysis has grown massively in the last few years but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach especially with the rise of programmatic so why is it important to trust the machine in building audiences and optimizing your online campaigns? Watch Exponential’s four part series on Trusting The Machine to learn more about audience discovery, targeting and optimization. http://exponential.com/trust-the-machine-video/