advertising campaigns

advertising campaigns

AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

2d ago
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<a href="http://on.aol.com/video/aol-sees-growth-in-programmatic-tv-with-58-ad-campaigns-up-518563609"> </a> While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down with him yesterday for a chat about his predictions around programmatic advertising for 2015.