Director of Marketing

US (Remote)

About Frequency
Frequency is a software company based in Los Angeles. We build and operate Frequency Studio, a cloud based video platform for the creation, distribution and monetization of virtual linear channels. Studio delivers channels to over 350 million connected TVs via the world’s leading Free Ad Supported TV (FAST) platforms.

Frequency is the fastest growing linear streaming platform in OTT. With hundreds of content providers in our network, Frequency creates innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world.
About The Role

Frequency is seeking an experienced Director of Marketing to support our content marketing and lead acquisition efforts. The role is instrumental in amplifying Frequency’s offering and identifying opportunities to grow the top of the funnel customer base, bringing new customers to Frequency while also helping move existing leads through the sales pipeline. The position is remote and reports to Frequency’s Vice President of Operations.

Primary Responsibilities
  • Own, develop, and execute on new content ideas, strategies, and campaigns to foster engagement and grow the Frequency customer funnel
  • Manage a monthly editorial calendar that aligns with relevant events and product releases that contribute to Frequency objectives
  • Partner with sales and product teams to create comprehensive marketing campaigns around new features, services, and promotions
  • Plan and execute paid search and paid media campaigns
  • Drive optimizations through A/B testing, ad copy testing, and segmentation testing
  • Track and measure performance of campaigns, identifying insights to inform future strategy and testing
  • Deliver insights and actionable findings to the cross functional team to further grow, optimize, and forecast results
Basic Qualifications
  • 3-5 years of marketing experience in content marketing, customer acquisition, and/or paid media
  • Exceptional storytelling skills, including the ability to act as a product or technology advocate by articulating complex products and features in language that is engaging and easy to understand
  • Ability to define product marketing research and learning agendas to derive actionable insights and inform product and marketing strategies
  • Command of business economics and the relationship between spend, monetization, and ROI
  • Knowledge of segmentation principles and creating targeted messages to drive action
  • Excellent attention to detail and organization
  • Excellent verbal and written communication skills, and strong stakeholder management
  • Comfort operating in a sometimes ambiguous and changing space
  • An independent self-starter
Preferred Qualifications
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Familiarity with retention marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
  • Passion for improving processes and workflows
  • Experience using automated solutions to streamline manual tasks
  • Direct experience marketing B2B or SaaS products and services
  • Experience within the media/entertainment industry
What We Offer
Frequency provides highly competitive compensation and the best benefits of any company our size. These include medical, dental and vision health insurance, an “unlimited vacation” policy, matching 401(k) plan, and remote working with optional paid co-working space for those who want to get out of the house.

We are a unique company in the fastest growing part of the online video industry. You will get to work with an exceptional team, in an environment that highly values innovation. We want you to do your best work with us and to be part of an inspiring team who are defining the future of TV.
Salary Range:
Frequency is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.