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Joey Turman, aka "Knucklehead", takes us on his journey as he defines himself and his lasting mark within the world of popular dance culture. As he pushes through his past to get to his future, we get a revealing glimpse into the life and mind behind the creation of the Toe Tappy. Director: Greg Brunkalla Client: Coca-Cola Zero Production Company: Stink Digital Agency: Ogilvy Paris Creative Directors: Adam Kennedy + Brandon Rochon Agency Producer: Caroline Petruccelli Executive Producer: Mark Pytlik Producer: Jim Czarnecki DP: Jason McCormick Post Facility: Rock Paper Scissors Editor: Aaron Tompkins Post Supervisor: Melanie Gagliano Composer: Jason Binnick featuring violin by Miriam Eicher Steadicam: Cedric Martin Gaffer: Manny Tapia Key Grip: Danny Stephens 1st AC: Paul Metcalf DIT: Tony Saldago Audio Facility (LA): Pop Sound Audio Engineer (LA): Erin Reilly Audio Engineer (NYC): Charles Newman Subjects: Joey Turman, Anna Turnman, Tight Eyez, Michelle Paz, Zarius, Travis, B -Dash, Roland, LeVarr, Joe Joe